Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to traditional marketing.
Why It Matters
In today’s world, your customers are online. If you’re not there to meet them, your competitors will be. Digital marketing allows you to reach a global audience in a way that’s cost-effective, scalable, and measurable.